|Build a customer database||Collect data and build your business with supportive customers||Organically grow your customer database of visitors who you can communicate with regularly|
|Create a customer revenue stream from building your database||Each customer who signs up, gets you 50% of the first annual revenue and 25% thereafter||The more customers you sell the wristband as a product the more money you make|
|Create a community||As you talk more with your customers and gain their feedback more regularly, they will feel more and more part of your shop community||You can talk to and invite your customers to any activity that may help you to sell more products|
|Totally Customizable||You can create and track as many activities within your business as you like. It is totally customizable||The more you engage with your customers, the more loyal they will become|
|Talk to your customers from the system||From the system, you can email as many times as you like to a customer list that you can filter||Get your customers back into the shop more|
|‘Shop Run’||Shop run is the term for a regular or weekly activity you do from the shop/store||Customers attend your shop weekly giving you more chance to sell to them|
|Wristband works globally with other organizations||The wristband will work with all participating Clubs, Open Water Swimming Venues, Coaches, Events, Charities nationally and internationally||So many compelling reasons to buy a wristband from your shop!|
If a customer comes into buy a product and you don’t have that product how are you going to get this person’s details, sell to them before they leave and get them back?
Sell them a loyalty wristband with activities that you add while they are there, depending on their interest. See below our ideas…
|Selling Methodology: Create activities that the shop can conduct regularly: EXAMPLES|
|1. Shop Visit||Log every customer visit||Build your database, loyalty and see how many visits generates sales|
|2. Gait analysis||Your staff are trained to give professional gait analysis and you add 5 of these to their personal activities worth £150 but they pay nothing||Every time they come for gait analysis you can upsell them to a new pair of shoes or just build more loyalty for the next time they need a pair|
|3. Coaches Evening||Your local coaches can run these sessions and sell their services and build clients||You give customers an added service or even book customers onto the 10 week programme that they buy as another shop product within the system|
|4. Shop Run||You invite your customers to a weekly activity session to train together to help start them off on a new training regime. They know the value but the credit is free||Add these activities into their credits so that you can track when they come and how often. Always give them a value|
|5. Launch Coffee evenings||When your suppliers have a new product to launch you invite shop members but only those who have a wristband so that they can take advantage of discounts||Your suppliers will see the value of this loyalty method and support you with more offers|
|6. Your very own annual shop event||Historically shops support other events to find customers. The App allows you to create, set up and time your own events with built in results. This is a chargeable event with entry fees that you can charge||Have control of your event marketing from a robust shop database.
Generate your own revenue from entry fees.